Surfing The Wave

Hang Ten Not Required

Building a product is like surfing. You either catch the wave or not.

Don’t worry about measuring product-market fit. It will be so obvious when it happens that a slew of scalability, support and supply problems are created.

The trick is to not keep pushing to catch a wave when it’s not strong enough or technique is off. It’s better to relax and re-set for the next, conserving unspent energy for new momentum.

False starts are a prerequisite to success.