Small Bets

Every Swing Counts

Small bets give you space to pivot. There’s more room to experiment—to pull back, to duck and weave. Also if those bets could build a bigger audience that you can sell to once you actually launch. By making small bets you get more rolls of the dice. More iterations towards what people actually want. The likelihood you’ll knock it out of the park on the first swing is basically zero. Every small swing increases those odds.