Service vs Product

Weighing It Up

Nothing’s hotter than product businesses right now. But it’s hard to say which route is most common. In tech, many try product. They’re high risk, high reward. To succeed, a leap of faith must be made. Probably going all in before financially ready, too.

Service businesses require a leap too, but it’s shorter with quicker feedback. Because in service business the opportunity to get paid is much earlier, as clients are the first thing you’re looking for, rather than post product development. Service businesses are probably more time consuming in the long run—and more difficult to sell. As they are often intrinsically linked to the personality, connections and style of the founder.

Either way:

When you come to a fork in the road, take it
Yogi Berra

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