Second inaugural post :)
This newsletter is for US Based Software Agency Owners struggling to get their moonshot off the ground.
“If you’re not embarrassed by your first release, you’ve released too late”
Reid Hoffman
When this advice is followed correctly it doesn’t feel good. Yesterday I wrote my first post with no concrete idea the target audience or subject. There was a temptation to remove it but the feedback was invaluable. The simple act of pressing keys and waiting 24 hours has resulted in crystal clear clarity about who it’s for and how it can help.
If you are a US based Software Agency owner who is managing a multitude of projects for clients an offshore team and trying to find time to build a product so you can one day escape the rat race. Then this is newsletter is for you.
This newsletter will help you see the bigger picture of what you’re trying to achieve. It will put you firmly in the position of your target customer so you can become laser focused on building for them rather than you.
These emails will give you value that will save you weeks or months of headache, in five minutes or less.
I’m a former Software Developer with a wealth of experience building products from the ground up. I’ve been involved across the entire breadth of the development process, from design, development to product management. My Spidey-Sense for what will delight users is sharp and I’m excited to help agency owners get out of the rut and on with their dreams.
If you would like to chat you can drop me a line at f@finestcitydigital.com

