Launch First Think Later
It sounds rational
“We need to put our best foot forward.”
“We don’t want blow our chances with a bad launch”
But what if it never launches?
Momentum can help you push through anything
Once that’s lost, even the smallest obstacles become huge
There’s a limit to how long folks can hold their breath
Without seeing the product
Even if a solid app comes out six months later
They’re shrugging their shoulders
Old news
There’s another hot kid on the block
That got their product shipped while people were still watching
Stealth mode might be a better option for perfectionists
Or if you want to keep polishing for a while, stay in private beta
But keeping the product under wraps while you talk about it for months is not acceptable
It’s not that great
It’s not that bad
Just send it