Aligning Devs With Dollars

Developers love building cool things.

Unfortunately, the business utility is often overlooked.

So, how can you steer a developer in the direction of your business?

It's a simple problem.

Since everyone wants something of value.

But the alignment of what those things are is what's missing.

It’s less about control and more about clarity. The trick is aligning their excitement for engineering with the impact the business needs.

Start by mapping projects directly to business outcomes.

Then, link those wins back to the team with fair incentives.

Finally, train devs to think like mini-PMs by helping them prioritize tasks that support big-picture goals.

Bottom line: When developers see how their lines of code lead to dollars of revenue, the whole time aligns,

and wins.